Everyday you collect thousands of points of data. From transactions that you close to those that fall through the cracks, there’s data to be collected. Even conversations with prospects, clients, and competitors offer opportunities to collect valuable information.
Of course, if you don’t collect the right data.. “data is garbage in garbage out.” It also doesn’t have much value if you don’t do anything with it. Regardless of industry, successful companies know how to collect the right data and get the most out of it and translate it into information. They parse information for valuable insight and then they turn that insight into action. Information and insight is worthless, unless it has the power to change a decision.